Drive Safely Because i-Count campaign

Last week I was able to combine my roles as Chair of the All Parliamentary Group on Child & Youth Crime and member of the Transport Select Committee to launch the Saving Lives Campaign; “Drive Safely Because i-Count”. The campaign was launched by the charity Kids Count.

It is paramount that messages on road safety get through to young people, because road deaths account for 25% of deaths amongst 16-24 year olds, the single biggest cause. It was good to hear from members of the ‘Think, Drive Survive’ programme based in Cheshire that which help educate 16-24 year olds. They demonstrated some of the techniques they use to get the message through, using graphic scenes of road traffic accidents where people neglected to use their seatbelt really drives the message home.

Kidscount have launched the campaign on their website which specifically calls for:

  • Road safety information to be part of their education key elements included in the curriculum KS1-4

  • Supporting the Red Cross campaign for First aid training for all learner drivers

  • Supporting mandatory motorway training for all newly-qualified drivers

  • Fully endorsing Cheshire Think Drive Survive Course in creating safer, more responsible attitudes to road use by young people

You can sign the petition by clicking here:



I have also raised the issue in Parliament by tabling Early Day Motion 2499 “Saving Lives Campaign”, if your MP hasn’t signed it yet you can urge them to do so by writing to them online

Mike Penning MP, the former Chair of the APPG Child & Youth Crime said a few words in his capacity of the Minister responsible for road safety stressing the importance of changing people’s attitudes. He has previously taken part in the Think, Drive Survive scheme and paid testament to the work that it is doing. An interesting debate then followed after members of the audience asked questions on issues ranging from the drink driving limit to the role of driving video games.

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